The last time Alfa Romeo sold a mainstream car in the U.S. was 1995. A lot has changed since then in the luxury market, a reality that Alfa will have to reckon with as it plans to more than quadruple global sales to 400,000 by 2018 and ramp up North American sales from (effectively) nothing to 150,000 units per year.

That would put Alfa roughly on par with where Audi is in the U.S. today, which means Alfa needs more cars, more dealers, a couple of SUVs, and buckets of money.

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Source: http://blog.caranddriver.com