It's not just about sparkling wines. There’s another segment with which Italy is gaining ground overseas at the expense of its competitors: high-end wines, meaning red wine labels priced at $50 and above (distribution price). According to the analysis by the Uiv-Vinitaly Observatory on August SipSource data, sales in this segment grew in value by 3% between January and August.

A small increase, but one that is noteworthy, especially considering the overall performance of luxury products at -7%, with the French even at -16%, and Americans in line with the market average. It goes without saying that we are talking – at least in terms of volume – about a tiny share of 2% of tricolour red wine sales, but this represents 14% of the value of Italian red wines in the US.