Fiat taps power of little blue pill in Super Bowl ad

Feb 03, 2015 1076

Cinematic sweep was the backdrop for Jeep, a century of wisdom for Dodge and risque humor for Fiat - the three Super Bowl commercials from Fiat Chrysler Automobiles U.S. unit.

They were among a small but strong group of auto ads during the big game. "I'm surprised how well the auto ads did compared to the competition," said Mike Bernacchi, marketing professor at University of Detroit Mercy.

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