Falling in Love: Why U.S. Retailers are doubling down on Italian Menswear

Feb 03, 2022 313


There’s something special about Italian menswear that’s hard to put into words. In English, the closest description might be “studied nonchalance”—making one’s fashion choices seem effortless when in fact much thought goes into creating the desired look.

In a broader sense, consider the definition of the Italian word sprezzatura:“the art of making difficult tasks look easy.” It’s something Italian men do instinctively when choosing an outfit, and an art form more American men are learning to master.


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SOURCE: https://mr-mag.com

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