Eataly, the operator of massive Italian food halls and marketplaces, has named its first CEO for North America as it plans to more than triple its footprint on the continent in the next five years. Tommaso Brusò joins Eataly after more than 15 years in the fashion industry.

He was most recently group CEO of Copenhagen-based clothing brand Colorful Standard. Before that, he was global COO of fashion brand Benneton Group; CEO of Diesel North America; CEO and president of Furla North America; and CEO of Fedon U.S. He will be responsible for guiding Eataly as it plans to open 20 North American stores over the next five years, including five in the next two years.