Bulgari CEO Jean-Christophe Babin Bets on U.S. Market, Watches for Growth

Nov 15, 2015 945

Bulgari is betting on the U.S. market, innovation, and a reinvestment in of one of its most popular designs to bolster its bottom line. Jean-Christophe Babin, chief executive officer of the LVMH Moët Hennessy Louis Vuitton-owned jeweler, told WWD while in New York to celebrate the 40th anniversary of the house's Bulgari watch style that, "when I look at brand size versus market size, I see that the U.S. is one of those markets where our potential growth is the highest."


The 131-year old brand — which operates about 300 retail units worldwide — is presently represented in 18 U.S. cities. Babin labeled these locales as the "right ones," and was firm that the brand will invest its efforts in "optimizing" pre-existing units rather than adding new stores.

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Source: http://mefite.ice.it/ 

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