Ferrari builds three types of cars: sports cars, Grand Touring or "GT" cars, and of course rare and exotic hypercars, such as the current LaFerrari, which sells for more than a million bucks. Of these three, without question the most important for Ferrari's reputation are the sports cars. The only things more important are Ferrari's Formula One race cars, but they are squarely beasts of the track.

The road cars define the critical fantasies that animate the brand, that evoke its deep history, and that provoke sane people to part with hundreds of thousands of dollars for the privilege of being what Ferrari calls a "client."

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Source: http://uk.businessinsider.com/