The Yoox mastermind tells all

Jan 16, 2014 833

Entrepreneurship is probably difficult to acquire. But some men are just born with the gift. With ideas like milking wildebeest in Africa to how to fit a camera in a phone, Federico Marchetti, CEO and founder of the Yoox group, always knew he was meant to be an entrepreneur. It was just a matter of which direction to take.

"I realised I wouldn't want to spend 10 years behind a desk to make, say, bread. Fashion was my passion, retail too, but not necessarily the industry – more the customer". "I always liked fashion as a way of differentiation," he explains. "In a way, the opposite of fashion where everybody's wearing the same." 

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