Cultural superpower Italy has long been an epicentre of art, architecture and design. From the domes and arches of ancient Rome, to the 20th century maisonsthat dominate Milan Fashion Week, ‘la bella figura’, or‘good appearance’, is part of the national DNA – an aesthetic history that Fendi seeks to champion and sustain.

The Roman brand has engaged in various patronage activities overthe years, which support, promote and preserve Italian excellence, including working on the restoration of the Trevi Fountain.In 2015, Fendi chose the neoclassical Palazzo della Civiltà Italiana (built in 1938) as its European headquarters, opening it to the public for exhibitions and installations thereafter.