Gucci to Go Seasonless, Show Twice Per Year

May 27, 2020 174

Gucci is going seasonless and scaling back the rhythm of its fashion shows to twice per year. “I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call,” said designer Alessandro Michele in a diary entry posted to Gucci’s Instagram.

“We will meet just twice a year,” the entry continues, “to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.”

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