Rimini in the Emilia-Romagna region of Italy may not appear regularly on travellers' must-see lists, being on the eastern Adriatic Sea, a far less photogenic coastline to that of the Ligurian Sea to the west, where the crowds gather on the chi-chi Riviera.

But Italians love it for wide, placid-water-lapped stretches of sand that are home to a plethora of beach clubs hosting seaside family excursions by day, dance parties by night. This northern summer, though, Rimini beckons visitors to its historic centre with a new cultural offering: a museum dedicated to the work of the iconic Italian filmmaker, Federico Fellini.