by Silvia Pieraccini

Welcome to the future of men's fashion fairs. A future in which demand and supply – and therefore retail buyers on one side and manufacturing companies on the other - are hunting around for new ways to present brands and new formulas that are able to highlight their value.

They are looking for hybrid solutions, less clearly defined compared to traditional fairs or fashion weeks, less monotonous and more involving. They follow original ideas and try out unusual locations to bring out the value of fashion collections or installations that take the place of classic runway shows.

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Source: http://www.italy24.ilsole24ore.com/