“Travelling is more than an action, it’s a feeling,” Mario Soldati said.  

It is on this idea that a new form of international tourism, dubbed “Cookooning” by the New York Times, is based. Cookooning is centered on the idea that modern 2.0 travelers want to explore a foreign country through its flavors, history and traditions, during a trip embracing everything from cuisine to local craftsmanship, all discovered thanks to personal experience.  

In other words, tourists are more and more often seeking unique traveling adventures, specifically tailored on their wishes, and able to fulfill needs and desires unmet by standard organized trips. The internet is full of traveling websites, last minute deals and packages, advertised with the promising tag of being personalized and, therefore, memorable. Among the most popular Xploritaly, Feberest, ItalyXp, Guidemeright, De Gustibus and Italians Stories on which we’ll focus our analysis of the phenomenon.