Coffee and Beer: the Value of Made in Italy

Oct 16, 2018 687

Over the years, the Italian brewery industry has been struggling to get a firm foothold abroad, as if Made in Italy was not a sufficient guarantee of quality. But in recent times this trend is reversing, thus also progressively confirming craft beer brands.

According to latest Assobirra report, exports topped out at a record high (of 2.7 million hectolitres) in 2017, which is a growth of 7.9% over 2016. In the last 10 years our exports have doubled. In terms of markets, the EU areaimbibed over 2 million hectolitres of beer produced in Italy (amounting to 72% of total exports), with Great Britain still spearheading the list with 1.4 million hectolitres, followed by Franceand the Netherlands. Among the non-European countries, the USA (with 217,827 hectolitres) preceded Australia and Albania.

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