Vespa is a brand name that immediately brings an exact image to mind. All it takes is the word and we see Audrey Hepburn smiling from behind the handlebars of an original Vespa, cruising through the streets of Rome. Patented on April 23, 1946, the original Piaggio Vespa has sold over 18 million units in various editions and models up to the present day.

Originally designed by aeronautical engineer Corradino D’Ascanio, MA-DE, an international award-winning design studio turned to the classics for inspiration in creating Vespa ELETTRA, a concept design for an electric version of the reimagined iconic scooter.