Can the city of pizza reinvent itself as a tech capital?

Sep 20, 2018 494

BY: Manuela Saragosa & Rosamund Jones

Naples is a city with a reputation: it has pizza, devil-may-care drivers, and mafia clans known as the Camorra. But in the past few years this southern Italian city has also been fostering a growing community of tech start-ups and app creators. The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad.

Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the jobless rate was 22.2% in the first quarter of this year, almost double the national average. But that hasn't put off a growing list of Neapolitan tech firms - influencer marketing company Buzzoole and the agricultural tech start-up Evja to name but two.

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