Banking On Mixology Trend, Italian Bitters Proliferate In U.S.

Mar 10, 2015 670

After years of stagnant growth, the Italian bitters-liqueurs category is now blossoming in the U.S. market, driven by current mixology trends and maturing consumer palates. While Gruppo Campari leads the category with its namesake bitter brand—which has seen strong growth recently—a host of other players are also bullish on the category, with new product activity intensifying lately.

New York-based Domaine Select Wine Estates (DSWE) is looking to steal share in the bitters segment with its nationwide rollout of Amaro Lucano, a super-premium amaro produced in Basilicata, Italy.

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