BY: Sally Ho
The fashion industry is reckoning with itself and sustainability has become the mot du jour: fast fashion brands, luxury labels and independent boutiques are all ramping up their sustainability efforts, from launching circular resale and rental services to incorporating recycled and repurposed materials into their designs or even innovating new ways to minimise the environmental footprint of aftercare.
But the true pioneers are entrepreneurs creating their own systems and doing the hard work of building planet-forward and people-forward brands from scratch complete with ethical supply chains and a low waste ethos. Below, we’re highlighting Italian founders of eco fashion startups who are shaping the future of the industry.
SOURCE: https://www.greenqueen.com.hk
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