On September 23, 1894, one of the East Village’s longest-running businesses, Veniero’s Pasticceria, opened its doors. This venerable local institution has been serving confections, cakes, and pastries to New Yorkers and visitors ever since from its home at 342 East 11th Street, between 1st and 2nd Avenues, in the heart of what was once the East Village’s own Little Italy,

and remains one of the few surviving businesses from that once-thriving community. Located just down the block from our offices, we have a special love for Veniero’s — from which we have been known to indulge in a treat from time to time (or more) — and a special insight into the beloved business’ rich history, thanks to an oral history that Veniero’s current co-owner Robert Zerilli, grand nephew of Veniero’s original founder, conducted with us in 2014.