What is now an Italian specialty store with over a dozen locations in New York and New Jersey started as a dream of a Polly-O salesman. Anthony Ajello took his knowledge of ricotta and mozzarella products and his customer's wants and needs and turned it into a thriving business.

In 1966, the very first store would open at Avenue N and East 53rd Street in Brooklyn. It was tiny. It didn't take long before word spread about a local outlet that was selling fresh ravioli filled with the highest quality ingredients.