McDonald’s pairs with Barilla pasta to develop "Mediterranean diet" menu items

May 24, 2013 908

by Lizzy Davies

One is an iconic brand of Italian cuisine that has been in the same family for four generations. The other is one of the biggest fast-food chains in the world. They may, as one Italian newspaper remarked on Thursday, be seen by purists as "the devil and holy water", but McDonald's and the Parma-based pasta maker Barilla have now joined forces to bring a touch of the Mediterranean diet to the Big Mac and fries.

In a partnership that reflects the conflicting currents of the globalised food market, branches of McDonald's in Italy will from Friday offer a €4.90 pasta salad which it describes as pennette pasta with "a balanced and skilful mix of tuna, tomatoes, peppers, capers and olives, seasoned with a pinch of oregano and salt".

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