Ciao Bruto — an Italian phrase that translates to “Hello, Ugly!” — may be an unconventional name for a wine shop, but this new Healdsburg boutique is anything but typical.

Opened just off the plaza in late May, Ciao Bruto doesn’t offer a single wine from Sonoma County or even California. Instead, it spotlights organic and biodynamic wines from northern Italy’s Piedmont region. The shop also offers artisanal Italian specialty products, such as pasta, tinned seafood, and condiments.