Why You Should Consider the Italian Language When Launching International PR Campaigns

Jun 26, 2020 53

Despite the recent pandemic crisis, Italy is still the third largest economy in the Eurozone and the eighth largest in the world. Foreign investments are one of the key factors that fuel the growth of the country along with exporting, at a global level, ‘made in Italy’ quality goods.

The Italian language is often neglected by international public relations agencies because it is wrongly considered only spoken in its domestic territory and therefore, when there is no specific interest in its country, it is assumed that English or Spanish contents will in any case reach a considerable part of the Italian population.

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SOURCE: https://www.commpro.biz

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