Wheels Up, a leading private aviation company, alongside W South Beach and Rao's Restaurant Group, announced plans today to launch Rao's by the Beach, to coincide with Miami's big game in February 2020. The restaurant will be open Jan. 29 through Feb. 1 at W South Beach and will be modeled after the iconic Rao's Italian restaurant, widely regarded as the most exclusive reservation in the United States and known for its Southern Neapolitan Italian cuisine and world-class hospitality.

Rao's by the Beach will host invite-only events at the restaurant and offer dinner reservations for select hotel guests. Rao's, a 124-year-old New York institution famous for being impossibly exclusive and turning celebrities away at the door, is being brought to Miami as Rao's by the Beach, which will be meticulously designed in the same style as the original in East Harlem over W South Beach's RWSB space and helmed by Chef Dino Gatto.