Vespa opens pop-up dealership in Detroit's Fisher Building

Sep 17, 2018 335

BY: Ann Zaniewski

Detroit's newest pop-up business is focused on transportation, style and fun.  A temporary Vespa dealership opened Thursday in the lobby of the Fisher Building. The Peacock Room, a women's clothing and accessories boutique also in the Fisher, will serve as a showroom for the speedy motorbikes.  

The dealership will be set up through April 15, 2019. Interested consumers can sign up for test drives for a $10 donation to the Michigan Humane Society. The Peacock Room's owner, Rachel Lutz, partnered with the Joe Ricci Automotive Group, metro Detroit’s exclusive Vespa dealer, in creating the dealership. 

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