Two-day shipping or 113 years of experience? How an Italian Market kitchen shop plans to outwit Amazon.

Jul 16, 2019 358

BY: Ellie Silverman

Century-old pizzelle makers and chitarra pasta cutters hang from the ceiling over shelves of modern pressure cookers and Cuisinart air fryers. In a back corner, behind a wall decorated with family and employee photos and containers of coffee beans, Liana Ottaviani flips through the store’s 1962 mail-order catalog.

“Look, we still have these,” Ottaviani, 34, says to her mother, pointing to a gallon-size fermentation crock, which sold for $1.39. “Yes, and made by the same company,” responded Mariella Esposito, 67. It now sells for $29.99, and isn’t sold online because shipping would cost too much.

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