International trade consulting firm Studio Viola is taking part again this year in the New York Summer Fancy Food Show 2019, which opened in the big apple on 23 June and will end on 25 June.

This food and wine event in the Big Apple is confirmed as one of the most important in the Atlantic, thanks to the participation of exhibitors from all over the world. The Fancy Food is therefore an excellent showcase for Italian companies that are already active in the American market or that are looking to position themselves there.

"For Sicilian companies, attending Fancy Food Show is an important opportunity to network and match exhibitors and buyers in the international circuits of food&beverage. The value of the commercial information and its structured analysis, allow to orient the business to effectively direct it towards a demand or to create profitable opportunities for new positioning. “. Says Pietro Viola, founding partner of the BID Department

"It is extremely important for entrepreneurs to focus their attention on the growing demand for organic products, of which digital innovation technologies are increasingly being developed to ensure the traceability of the supply chain, in order to combat counterfeiting and enhance the value of geographical indications and designations of origin. This will inevitably require a concrete evolution in the smart sense of the agrifood sector, through the synergistic interaction of digital technologies (AI, IoT and Blockchain). Says Davide Maniscalco, of Counsel and Co-Founder Partner of BID.