Italian Trade Agency Announces First U.S. Public Relations Campaign to Increase Awareness of Italian Spirits

Feb 21, 2020 138

The New York office of the Italian Trade Agency announced today the launch of its first-ever public relations campaign to communicate and educate the American trade and consumers on Italian spirits production. “Italy is remembered mainly for Fashion and Food & Wine. We are in the 8th position as suppliers of alcoholic beverages to the USA ($177 Million of import).

While the biggest numbers in the other countries are done with Whisky, Vodka and Tequila, our production holds its pride in the category of Liqueur and Cordials which represents a rich variety of top quality, artisanal spirits that reflect Italy’s unique traditions and terroirs.” said Dr. Antonino Laspina, Italian Trade Commissioner, USA.

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