Italian shoe brand writing the book on retail pop-up strategy

Dec 30, 2019 254

Michele Lopriore, a high-end womens shoe brand, launched its first retail pop-up experience in South Miami in 2018. Then it was on to Manhattan a year later, popping up in New York City's World Trade Center Mall and then, also this year, in Chicago where the Italian retailer popped up on the north end of the city's Magnificent Mile at the North Michigan Shops.

Next up? New Jersey — within the American Dream Meadowland complex — in March 2020. And that's all while running a U.S. flagship brick-and-mortar in Miami, an online presence as well as nine stores in Italy. The family-run business, founded 32 years ago by brand namesake, Michele Lopriore, opened its first store, in Piazza Cadorna, Milan in 1986.

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