Gucci Opens Chicago Pop-up in Time for NBA All-Star Weekend

Feb 12, 2020 158

BY: Kristin Larson

GUCCI GETS IN THE GAME: With a psychedelic-looking GG basketball, a West Loop pop-up shop and even a Gucci-themed pin showing up on Google Maps, Gucci is all set to kick off the NBA All-Star Weekend in Chicago on Friday.

Located at 160 North Morgan Street, the pop-up will feature the Italian fashion house’s rainbow-colored GG Psychedelic Collection, which is debuting in Gucci stores and online this month. The assortment will include the exclusive basketball, in honor of the NBA All-Star Weekend, retailing for $1,980, as well as fashion accessories, shoes and apparel.

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SOURCE: https://wwd.com

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