New York – Frette is channeling its Italian roots in Boston. With the help of Milan-based architecture and design firm Archibrando, the luxury linens brand restyled its Boston boutique to reflect its modern flagship boutique on Milan’s Via Manzoni, which has been in operation since 1878. The first floor store, situated at the Mandarin Oriental hotel in the city’s tony Back Bay neighborhood, originally opened its doors 10 years ago.

“We are excited to reintroduce ourselves to the Boston community with this modern, re-imagined space,” said Filippo Arnaboldi, CEO. “This design-driven market has greatly contributed to Frette’s success and growth within North America. The bold new design of the restyled boutique perfectly showcases our recent evolution into a global lifestyle brand that goes beyond bed and bath linen while also paying tribute to our storied Italian heritage.”