Custom Works draws on Dainese’s 45 years of experience in the design and production of personalized leather racing suits. Since its founding in 1972, Dainese has outfitted some of the greatest riders of all time, including Giacomo Agostini and Valentino Rossi. Custom Works makes all of Dainese’s innovation and craftsmanship available to motorcycle enthusiasts interested in crafting riding apparel with their own unique fit and style.

The Custom Works tour will visit North American cities where Dainese partners with select Custom Works Certified retail stores. The Custom Works program includes measurements taken by a master tailor who also guides the customer through the process of selecting a base model product, color choices and the wish list of add-ons, logos, special numbers and other options to create a one-of-a-kind Dainese racing suit, jacket or pants.