Bottega Veneta serves burgers with a side of luxury: Inside the brand’s gilded Miami diner

Dec 13, 2019 275

BY: Ann Binlot

Bottega Veneta wants to make its mark in Miami by mixing fashion with french fries. The Italian luxury label recently opened a new boutique in Miami’s Design District, and to celebrate, it is taking over the 24-hour 11th Street Diner—an Art Deco-style Paramount dining car located in South Beach—through December 14.

Bottega Veneta put the Midas touch on the diner, coating it in a layer of gold, one of the brand’s signature codes. Rebranded as the Bottega Diner through bright pink neon signage on the restaurant’s roof, guests can enjoy the diner’s regular menu with Bottega flair—burgers come to the table in gold foil and a tiny Bottega toothpick flag in the bun, and french fries are served in white cardboard packaging with the Bottega logo in gold.

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