Tucked away on Greene Street in Lower Manhattan is a storefront whose late-19th century cast-iron facade—complete with ornate Corinthian columns drenched in a rich cream color—juxtaposes against bold, red branding. This cohesion of contemporary design and historic architecture serves as the backdrop for Italian lighting brand Foscarini’s flagship New York showroom. Foscarini co-founder and president Carlo Urbinati told AN that the brand’s stateside expansion into SoHo nearly a decade ago was something of a no-brainer.

“Foscarini has been in New York since 2013, when SoHo was the premiere neighborhood dedicated to innovative design and experiences,” he said. “It was, and still is, in my opinion, the international destination for design, art, culture, and architecture.”