Fabiana Filippi “enters a new era”, in the words of CEO Mario Filippi Coccetta.The next steps will see the Italian fashion brand focus on the US and Chinese markets for the next three years with the opening of branches in these regions; a new store concept developed by architect Patricia Urquiola first unveiled in a new Milan flagship; the launch of a new logo and branding message, and investments in communications, marketing, industrial production and its online store.

The company will open a new headquarters and showroom in New York’s SoHo in October or November to directly control its business in the United States, further strengthening its wholesale accounts. The United States, where there are two Fabiana Filippi stores, in New York and Dallas, accounts for 10 percent of the company’s sales. In addition to a presence in major department stores, the brand is available in 60 specialty stores in the United States and online.