North America is an integral market in Luxottica's strategy with more than 4,800 stores in the region and 40,700 employees. As stated in usfashionmag, in 2012 the Italian company's number one market generated revenue of €4 billion ($5.3 billion), with a total of €7 billion across all markets. At the company's recent investor's day held in Mason, Ohio, chief executive officer Andrea Guerra confirmed Italy and North America as the 'two main roots' of the company.

"Luxottica has achieved unique positioning in the North American market as a result of its vertical and horizontal integration strategy," he went on to say. The eyewear industry in North America offers many untapped opportunities and is currently estimated to be worth $35.5 billion, with that figure expected to reach around $44-47 billion by 2020. 

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Fonte: ICE