Prada thunder makes way to Beverly Center

Jul 16, 2019 702

The Beverly Center continues it streak of pop-ups, this time nabbing Prada for the West Coast debut of an installation and pop-up shop featuring the luxury label’s Cloudbust Thunder chunky sneaker. The sneaker, which was first seen on the fall 2019 runway, melds rubber and performance fabric.

The sneakers, which start at $895, are part of a larger collection of men’s and women’s ready-to-wear and accessories featuring Frankenstein-inspired prints — think lightning bolts and Frankenstein himself in bright purples, teals and yellows within some of the designs — created by Jeanne Detallante. The store’s design will also take cues from the collection. The pop-up is the first on the West Coast and will be active in conjunction with another Prada Thunder pop-up in Atlanta. The two follow an Orlando installation.

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