Ducati launches its Ride a Song contest and asks competition participants to propose the ideal motorcycle vacation paired with great music. The best "road trip" wins a Multistrada Experience, an exclusive opportunity to ride the new Multistrada 1200, and the chance to share this exciting experience with two friends.

The Ride a Song contest arises from the partnership between Ducati and Spotify, the on-demand music streaming service, where the Italian manufacturer is the first motorcycle brand to open an account. On-air from July to the end of September 2015, Ride a Song asks participants to choose the perfect song for their dream motorcycle ride and add it to the Ducati playlist already on the musical platform.

Read more

Source: http://www.motorcycle-usa.com/