Bodyfriend’s Lamborghini-themed massage chair is expected to see light in the US during the first half of 2018, according to company officials.“We expect the chair to be introduced at the Las Vegas flagship store in the US, possibly as early as next year,” a spokesperson for the Korean massage chair firm recently told The Investor. Bodyfriend signed a four-year contract with Italian luxury car maker Automobili Lamborghini to together produce the premium chair together, which is expected to have a price tag of around 30 million won (US$26,100).

The design for the new chair has been showcased at the CES trade show in January. But it’s taking some time to officially launch the product, as they are sharing more than the brand and design; the chair will feature all kinds of Lamborghini technology such as lighting and engine sounds. “It’s not just a licensing deal,” the Bodyfriend spokesperson said. “We signed a partnership deal to cooperatively develop and share the related technologies that can be applied to the chair.”