New promotions with major US retailers, a new video to explain the crucial factors behind the success of Italian food, and a closer monitoring of the effective results of the government-backed promotional activities in the sector are the key priorities for Marco Saladini, the new director of the ITA-Italian Trade Agency in Chicago. 

We will look into the campaigns with the US retailers, but also into a lot of other actions, Saladini told Italianfood.net at the PLMA show, the most important trade event for the private label industry that took place in Chicago on November 13-14. Italy was the largest international presence at the show, where the food and beverage presence has boomed over the years.