Eataly USA, with stores in New York City, Chicago, Boston and Los Angeles, will feature products from Calabria, a region in Italy. The stores will showcase the products with spotlights in the restaurants, market shelves and cooking classes.

The products were launched with an opening event last month attended by Lidia Bastianich, world ambassador of Calabrian cuisine and Chef Rocco Ianni. In the coming months, more than 80 new products will rotate on the stores’ shelves and many events are scheduled to spread awareness of Calabrian cuisine. The restaurants will highlight typical regional dishes on a rotating basis, and step-by-step recipes using Calabrian products will be demonstrated in the cooking classes at the cooking schools.