A new film that celebrates the rich history of Italian and European company museums and archives has been released by Museimpresa, the association that curates and promotes them. NEWMUSEUM(S) dives into company archives and museums by talking to museum directors, curators, experts, architects, artists, musicians, and creatives that have contributed to various projects at these types of museums.

It shares museums’ characteristics and what identifies them as museums that reflect the history of their companies, as well as what values should be communicated to the public about the institution and what the future holds.