Peroni, Martone Cycling Link for Limited-Edition Bicycle Inspired by Italian Summer Escapes

Jun 14, 2018 83

BY: Rosemary Feitelberg

A bike and a few beers are all some need for a summer outing, and Peroni Nastro Azzurro and Martone Cycling Co. are helping to set them on their way. The limited-edition Martone for Peroni bicycle is a first for the Italy’s top-ranked beer. The 50-cm. step-through two-wheeler has a sleek white frame with a seat and rubber wheel treads in Peroni’s signature blue, and a more translucent blue in the Lucite pedals. There are also red handlebar grips and Martone’s signature red chain.

The $895 26-pound bicycle is available exclusively in the U.S. through Martone Cycling’s site. A sweepstakes is also under way through Aug. 31 for U.S. residents who are 21 and older. Designed in New York, Martone steel alloy and aluminum bikes are crafted in Taiwan. Martone referenced Federico Fellini’s “La Dolce Vita” as a source of inspiration in a phone interview. His Perone-authorized wheels have an architectural basket that is designed with picnicking in mind.

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SOURCE: http://wwd.com/

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