BY: Gabrielle Coppola and Eben Novy-Williams
Italy’s Juventus Football Club SpA is paying a total of more than $130 million to nab star player Cristiano Ronaldo from Spanish soccer giant Real Madrid Football Club. The Italian team won’t be the only one trying to cash in on the Portuguese footballer’s fame.
Fiat Chrysler Automobiles NV, whose Jeep logo is plastered across the chests of Juventus’ black-and-white-striped jerseys, could get a huge advertising boost in the deal. If Ronaldo can lead Juventus to the UEFA Champions League finals, the media exposure for that one year will be worth about $58.3 million, according to Eric Smallwood, president of Apex Marketing Group Inc. That would be quite a return on the $20 million Fiat Chrysler pays each year for its Juventus sponsorship, according to SportsPro.
SOURCE: https://www.bloomberg.com
Please join Mia Maria Order Sons of Italy in America Lodge #2813 as we host the 2015...
For Italians, and Romans in particular, the Open is not just a tennis tournament where cha...
The National Italian American Sports Hall of Fame is proud to announce its inductees and h...
He just turned 30. He bats left-handed. He boasts a career 124 OPS+ — the same as Nolan Ar...
Francesco Molinari clinched a two-stroke victory at the Arnold Palmer Invitational when he...
The long-anticipated documentary about late Pittsburgh wrestler Bruno Sammartino is being...
The forward only scored seven goals for Italy but six arrived during the 1990 World Cup, e...
After years starring at Millburn High School, Short Hills resident Peter Serruto is living...