There's a crucial scene that will have audience members on the edge of their seats during A Bronx Tale, the musical that opens tonight at the Buell Theatre at the Denver Performing Arts Complex. It's not the climactic dance sequence, though: It's the moment when the character named Joey the Whale (played by Michael Barra) eats a slice of pizza.

Folks in the audience will be craning their necks to see the label on that pizza box, which turns out to be from Mici Handcrafted Italian, a small local chain of family eateries with five locations in the metro area. Elliot Schiffer, CEO of Mici, says he was happily surprised when he got a call from the producers of the musical asking if he could supply food for the scene.